Hiring a cleaner is one of the most personal hires there is — a stranger, in your house, often while you're away. That's why 80% of customers research before hiring and 68% won't touch anything under 4 stars. We build cleaning websites that make trust instant, booking effortless, and recurring plans irresistible — because one won client can pay you every two weeks for years.
For house cleaners, maid services, janitorial, Airbnb turnover, carpet & window cleaning
The industry runs on trust and rhythm — and both get decided online before your phone ever rings.
Published 2026 cleaning industry data. And one more for the road: referrals drive ~70% of new business for independents — and nearly every referral checks you online before booking.
Tuesday, 9:30pm: someone just learned the in-laws land Friday. The house is... not ready. Here's the audition your website performs in the next five minutes:
Here's the part most cleaners miss: the panicked one-time deep clean is the audition for the recurring plan. Win Friday, pitch forever.
41% of client households are on recurring schedules — and this is why your website should sell plans, not just cleanings. Slide to see what recurring clients are actually worth:
Based on published 2026 averages: ~$120 per recurring visit, ~$170 per one-time deep clean.
Illustration using published industry averages — your prices may differ. The principle doesn't: recurring clients are found once and paid forever, and your website is where they're won.
Tap each one — this is what goes into every cleaning-business site we build, and why.
Word of mouth is your engine. The website isn't a replacement — it's the part that stops the engine from leaking:
80% research before hiring — including the people your happiest clients send you. Free guide: making sure they find you →
A complete demo cleaning-service site you can click through right now — plans, trust signals, booking flow, the works. This is the caliber your business gets, built around your services and your standards. Never a template.
Open the Live Demo ↗Eight quick questions — answer with your website open on your phone, like a stranger deciding whether to hand you their house key.
Be honest — the homeowner comparing three cleaners at 9:35pm will be.
Ours start at $500 for a lean, mobile-first site with your services, trust signals, pricing clarity, and a booking-request form — flat-quoted in writing before any work begins. Full online booking or many niche pages are quoted to scope. Published market rates run $2,000–$8,000+ at agencies — our cost guide has the breakdown.
Referrals drive ~70% of new business for independent cleaners — and 80% of customers research online before hiring, including referred ones. A referral your website confirms becomes a booking that night; one that finds nothing often stalls into "I'll text her eventually." The site doesn't replace word of mouth — it stops it from leaking.
You're asking for a house key. Bonded & insured stated plainly, background checks if applicable, real photos of your actual team, satisfaction/re-clean guarantees in writing, and your stars front and center — 68% filter out anything under 4★. Every visible proof point converts a hesitater.
Explicitly. 41% of client households are recurring, and the calculator above shows why that's the whole ballgame: weekly/bi-weekly/monthly plans with clear pricing and what's-included lists, presented as the default path — not a hidden option people have to ask about.
62% of residential cleaning bookings now happen online or via apps — the highest share of any home service. A short request form is the minimum; full scheduling with instant estimates is the upgrade clients love. Either way, the 9:38pm booker must be able to act at 9:38pm.
Yes — commercial janitorial (proposal-driven, contract-focused), Airbnb & vacation rental turnover (speed and reliability messaging), carpet, window, pressure washing, and post-construction cleanup. Every build is shaped to your niche. Never a template.
Tell us about your business — your services, your plans, what makes your clean different — and we'll quote a website that books homes and keeps them on the schedule. Flat, in writing, from $500.
